Archive of EIGHT 1957 -1967 "Shooting's Fun For Everyone" Comic Style RIFLE Advertising Booklets
New York: Sporting Arms and Ammunition Manufacturers' Institute. First Edition. Original wraps. 5X7 Inches.20 PP. Very Good. Item #8327
Archive of EIGHT "Shooting's Fun For Everyone" booklets, including the original 1957 first issue. While it may seem unfamiliar to us today, the America of the 1950's included gun-wielding children in every state. Children were introduced to guns and gun ownership at a very early age. Most schools, including those in New York City, had pistol and rifle shooting competitions and clubs in the 1950's. Up until 1969 most New York City High Schools had a shooting club; students competed in shooting competitions and the federal government paid for rifles and ammunition. The New York City schools quietly phased out their shooting programs during the 1970s. These early comic-style brochures were marketed for sale to gun retailers as well as manufacturing companies. They were distributed as part of a national, decades long campaign to entice children to gun ownership.
The first year production run of this booklet contained no blank box on the rear cover for advertisement. This was altered in coming years and many of these booklets located today are from local government offices and gun retailers as well as manufacturers.
This archive contains:
1957 (VG example of this first year booklet)
1958 (VG / blank back)
1958 (VG / Winchester & Western Rifle advertisement)
1958 (VG / Deputy Game Protector - Tamaqua, PA)
1959 (VG / blank back)
1962 (GOOD / blank back)
1966 (VG / blank back)
1967 (VG / blank back).
Price: $350.00