Who's Who in Advertising [First Edition]

(Business) PETERSON, Eldridge; SHAUGHNESSY, Derna

New York: Who's Who in Advertising / Haire Publishing, 1963. First Edition. Hardcover. 7 1/4 X 9 1/4 Inches. 1275 PP. Very Good. Item #6654

Stated "First Edition" of this directory of advertising and marketing personnel throughout America in the early 60's. A massive book that includes both Myra Janco (Daniels) and Draper Daniels. From their private collection (although not stated). Light wear to edges and gutters.

Draper Daniels (1913-1983), 20th Century advertising icon and model for the character “Don Draper” on AMC’s “Madmen” television series. Draper was a visionary in the world of modern advertising born in the 1950’s and 60’s. While serving as Creative Head of Leo Burnett advertising, he is widely known for The Marlboro Man, the Jolly Green Giant, Elsie the Borden Cow, Charlie Tuna (Star Kist) and Tony the Tiger among many others. Daniels would later leave Leo Burnett in favor of his own company, Draper Daniels, Inc., which he ran alongside his second wife, Myra Janco Daniels. In 1962, President John F. Kennedy appointed Daniels to the position of National Export Coordinator for the United States. (NOTE: Myra’s 2009 Chicago Magazine article “I Married a Mad Man” is easily found online and is the perfect introduction to the real Don Draper AKA Draper Daniels.)

Myra Janco Daniels (1925-2022), founder and CEO of the Naples Philharmonic Center for the Arts. Myra was also 1965 Advertising Woman of the Year and wife of Draper Daniels, the adman who created “The Marlboro Man” and the basis for “Don Draper” on AMC’s Madmen TV show. At the age of 25, Myra started her own advertising business in Terre Haute, Indiana which was later purchased by Draper Daniels. She was a longtime collaborator of Draper’s and together the couple achieved amazing success in the world of advertising in the mid-20th Century. In retirement, Myra founded the Naples Philharmonic Center and created a world class art museum which she led for over 20 years. Giving a slight nod to Charles Lindbergh, the Pulitzer Prize-Winning author A. Scott Berg once dubbed Myra “The Spirit of Naples.”.

Price: $100.00