Three A's of Store Lighting: Attraction, Appraisal, Atmosphere
Cleveland, OH: Lamp Department: General Electric, 1946. First Edition. Original wraps. 5 1/2 X 8 1/4 Inches. 69 PP. Very Good. Item #6520
"Seeing is the biggest thing in selling"... "Lighting is the most important controllable factor in seeing."
Scarce original retail merchandising design book from the birth of the modern big-box retail store movement. Original metal spiral binding. This manual details the use of specific types of "modern" lighting and mirrors to benefit the retail shopping envirnoment. Both interior and exterior lighting included. It also gives an entire overview of specific models and display designs that might be employed to bring attention to your products. A classic early example of manufacturer induced design that shaped the retail landscape in America of the late 20th Century. Profusely illustrated throughout.
This copy bears two stamps from the "Lighting Department / Georgia Power Company / Columbus, Georgia."