New York: Harper & Brothers, 1954. First Edition, First Printing. Hardcover. 5 3/4 X 8 3/8 Inches. 110  PP. Very Good / Very Good. Item #6427
Stated "First Edition" on the copyright page. Original price of $2.25 intact on front flap. Signed by Adman Draper Daniels on the FFEP (his personal copy). Hint of foxing to pastedowns. Light wear to jacket edges with some minor chips here and there. An attractive copy overall.
Draper Daniels (1913-1983), 20th Century advertising icon and model for the character “Don Draper” on AMC’s “Mad Men” television series. Draper was a visionary in the world of modern advertising born in the 1950’s and 60’s. While serving as Creative Head of Leo Burnett advertising, he is widely known for The Marlboro Man, the Jolly Green Giant, Elsie the Borden Cow, Charlie Tuna (Star Kist) and Tony the Tiger among many others. Daniels would later leave Leo Burnett in favor of his own company, Draper Daniels, Inc., which he ran alongside his second wife, Myra Janco Daniels. (NOTE: Myra’s 2009 Chicago Magazine article “I Married a Mad Man” is easily found online and is the perfect introduction to the real Don Draper AKA Draper Daniels.).