Item #6382 The People Look at Television: A Study of Audience Attitudes (REVIEW COPY). Gary A. STEINER.

The People Look at Television: A Study of Audience Attitudes (REVIEW COPY)

New York: Alfred A. Knopf, 1963. First Edition, First Printing. Hardcover. 6 3/8 X 9 1/2 Inches. 422 PP. Near Fine / Very Good. Item #6382

Stated "First Edition" on the copyright page. Original price of $7.95 intact on front flap. Original review slip laid-in. Important early study showcasing the power and cultural impact television has and will continue to have on the American population. While not stated in any form, this copy from the personal book collection of Draper Daniels. Scuffing and wear to DJ covers. Chipped and creased at spine ends.

Draper Daniels (1913-1983), 20th Century advertising icon and model for the character “Don Draper” on AMC’s “Madmen” television series. Draper was a visionary in the world of modern advertising born in the 1950’s and 60’s. While serving as Creative Head of Leo Burnett advertising, he is widely known for The Marlboro Man, the Jolly Green Giant, Elsie the Borden Cow, Charlie Tuna (Star Kist) and Tony the Tiger among many others. Daniels would later leave Leo Burnett in favor of his own company, Draper Daniels, Inc., which he ran alongside his second wife, Myra Janco Daniels. (NOTE: Myra’s 2009 Chicago Magazine article “I Married a Mad Man” is easily found online and is the perfect introduction to the real Don Draper AKA Draper Daniels.).

Price: $25.00

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