Keys to Modern Selling (SIGNED 1ST PRINTING). Ralph ENGELSMAN, Naomi ENGELSMAN.

Keys to Modern Selling (SIGNED 1ST PRINTING)

New York: David McKay, 1955. First Edition, First Printing. Hardcover. 5 5/8 X 8 1/4 Inches. 232 PP. Near Fine / Good. Item #3998

Signed and inscribed in the year of publication "To P.L. Wilson - with best wishes / Ralph Engelsman / Dec. 8, 1955" directly on the FFEP. Original price of $3.00 intact on front flap. Book clean and sharp. DJ exhibits a bit of wear at edges and large scratch (no separation) from top to bottom on front cover. An exceptionally rare book. Interestingly, much of this book and the tactics discussed still hold up in my opinion.

Price: $250.00

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