New York: Bantam Books, 1986. First Edition, First Printing. Hardcover. 6 1/4 X 9 1/4 Inches. 470 PP. Near Fine / Good. Item #1468
First printing copy with full and complete numberline to the "1" on the copyright page. Original price of $19.95 intact on front flap. An important balance to Ray Kroc's 1977 "Grinding It Out", on the subject of McDonald's and his fostering of the company. Ever wonder who invented the Big Mac? Here is the story behind much of McDonald's success, the franchise owners and the original suppliers. Book is extremely clean. DJ worn and a bit torn at edges and folds.