1978 Toy & Hobby World Special HAPPY BIRTHDAY MICKEY MOUSE Supplement (Complete 36 PP Merchandising Catalog)
New York: Toy & Hobby World, 1978. First Edition, First Printing. Original wraps. 8 1/4 X 11 1/4 Inches. 36 PP. Very Good +. Item #1037
Very scarce original Toy & Hobby World Magazine supplement celebrating Mickey Mouse and all toys Disney. The supplement is a tremendous merchandising and toy reference for the Disney collector. Features ads from Mego, Remco, Bluebird (punchballs), View-Master, Cleo gift wrap, Concept 2000 electronics, Western Publishing, Colorforms and many more. The magazine targets Disney to toy vendors and retail shops like few I have seen out of the late 70's. Ever wonder how many different kinds (and the model numbers) of electonic Disney radios were produced by Concept 2000? Merchandising testimonials from Western Auto to Macy's.
A VERY RARE CATALOG. OCLC locates "0" copies. Slight wear to edges and corners. Original staple-binding clean and tight.