Item #7257 Advertising and Selling: Principles of Appeal and Response (1ST EDITION). Harry HOLLINGWORTH.

Advertising and Selling: Principles of Appeal and Response (1ST EDITION)

Item #7257

Hollingworth was one of the first psychologists to bring the world of psychology into the advertising space. His work and this book remain quite important. Illustrated throughout... Hollingworth discusses sex and class as well as advertising specifics in this appeal to businesses to pay attention to the details in order to provoke a response from their efforts. I get the feeling that Hollingworth is somewhat underappreciated by modern advertising scholars based upon my simple thumbing through this book. PO name on the FFEP. Binding remains clean and tight, but for one black mark to rear cover.

Price: $75.00

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