Item #7140 The Medium is the Massage: An Inventory of Effects. Marshall MCLUHAN, Quentin FIORE.

The Medium is the Massage: An Inventory of Effects

New York: Bantam Books, 1967. Paperback Original (1st). Item #7140

An AS NEW copy of this classic of literary futurism. The book itself, which in non-linear in composition, is filled with examples of McLuhan's theory that the "message" is less important than the method the "message" is deployed. McLuhan emplores us to examine our surroundings as they are changing so fast we may miss them and slide right into the technological world of our imagination without even noticing. While the book is a classic of modern philosophy it is also an overlooked foundational study on advertising in a modern era. As a bit of proof, this copy from the personal collection of Draper Daniels (famous adman and creator of the Marlboro Man). A sharp copy in all respects.

Price: $50.00