It's Fun to Retire (SIGNED TO "MAD MAN" DRAPER DANIELS)
Syracuse, NY: Syracuse University Press, 1949. Robert K. Hier. First Edition. Hardcover. 5 1/4 X 7 5/8 Inches. 200 PP. Very Good. Item #6601
Signed and inscribed by early Marketing expert Arthur Brewster to Draper Daniels, basis for advertising executive "Don Draper" on AMC's Mad Men. Draper, a graduate of Syracuse and a student of Brewster's went on to become one of the 20th Century greats in the field. Brewster is credited with writing the 1924 "Introduction to Advertising", one of the first college textbooks on advertising (and still in print). Inscribed "Best Wishes to D.L. Daniels from Arthur Brewster" directly on the half title-page. No DJ.
Draper Daniels (1913-1983), 20th Century advertising icon and model for the character “Don Draper” on AMC’s “Madmen” television series. Draper was a visionary in the world of modern advertising born in the 1950’s and 60’s. While serving as Creative Head of Leo Burnett advertising, he is widely known for The Marlboro Man, the Jolly Green Giant, Elsie the Borden Cow, Charlie Tuna (Star Kist) and Tony the Tiger among many others. Daniels would later leave Leo Burnett in favor of his own company, Draper Daniels, Inc., which he ran alongside his second wife, Myra Janco Daniels. In 1962, President John F. Kennedy appointed Daniels to the position of National Export Coordinator for the United States. (NOTE: Myra’s 2009 Chicago Magazine article “I Married a Mad Man” is easily found online and is the perfect introduction to the real Don Draper AKA Draper Daniels.).