Boston: D.C. Heath and Company, 1928. First Edition. Hardcover. 6 X 8 7/8 Inches. 598 PP. Very Good. Item #6510
Syracuse University text once owned (and signed) by a 21 year old Draper Daniels! Draper is best known for his advertising career, but it is often overlooked that he quit this job in 1961 to go work for John F. Kennedy. Draper served as National export expansion coordinator United States Government, 1962-1963. Most certainly a text that would have come in handy for a student preparing himself for how to influence the minds of the American people via advertising and the press. Light discoloration to spine and some toning to original text.
Draper Daniels (1913-1983), 20th Century advertising icon and model for the character “Don Draper” on AMC’s “Madmen” television series. Draper was a visionary in the world of modern advertising born in the 1950’s and 60’s. While serving as Creative Head of Leo Burnett advertising, he is widely known for The Marlboro Man, the Jolly Green Giant, Elsie the Borden Cow, Charlie Tuna (Star Kist) and Tony the Tiger among many others. Daniels would later leave Leo Burnett in favor of his own company, Draper Daniels, Inc., which he ran alongside his second wife, Myra Janco Daniels. In 1962, President John F. Kennedy appointed Daniels to the position of National Export Coordinator for the United States. (NOTE: Myra’s 2009 Chicago Magazine article “I Married a Mad Man” is easily found online and is the perfect introduction to the real Don Draper AKA Draper Daniels.).