Chicago: Playboy Publications, 1972. First Edition, First Printing. Original wraps. 8 3/8 X 11 1/8 Inches. 134 Pages. Very Good. Item #414
Original staple binding. THE FIRST ISSUE OF OUI MAGAZINE! An off-shoot of Playboy magazine that originated in France in the early 60's. Hefner optioned an American version in order to complete with Penthouse magazine for a younger audience. The battle between OUI (Playboy), Gallery, Penthouse and others is typically referred to as the "Pubic Wars" of the early 1970's. Playboy used OUI magazine as their chosen weapon of destruction instead of the main magazine as it was feared that the chase for the younger, more jaded viewer might harm the brand in the long run. A wise decision... Slight wear at edges and corners. Spine tight.