New York: D. Appleton and Company, 1913. First Edition, First Printing. Hardcover. 5 1/4 X 7 3/4 Inches. 314 PP. Very Good. Item #3601
Important early study of the psychology of advertising. Hollingworth served as the 36th President of the American Psychological Association and was an early pioneer of psychology and it's use in advertising. PO bookplate and name on endpaper and front pastedown. Pencil and underlining throughout. Front hinge starting and a bit of wear to a few pages. A rare books with OCLC recording only "2" copies and "0" others in commerce at time of listing.