New York: National Biscuit Company, 1960. First Edition, First Printing. Binder. 9 1/4 X 11 1/2 Inches. 26 PP + Prospectus. Good +. Item #2536
Original 1960 Nabisco Company salesman binder. 13 double-sided insert pages filled with details on the available products and display units from Nabisco. Apparently, 1960 was the first year of the "Vegetable Thins" and they are given a full page. A full page calendar for Double Cola is included as well. Products include the usual suspects such as Animal Crackers (with the cages of course), OREO and Mallomars, but the binder also includes such offerings as "Dainty Grahams", "Fancy Crests", "Chippers", "Corn Thins", "Cowboys and Indians Cookies" and "Veri Thin Pretzels." The original prospectus laid-in loose.
Wear to covers and spine. The plastic insert pages are chipped and worn at the edges. A bit musty.