Atlanta, GA: Coca-Cola, 1986. First Edition, First Printing. Original wraps. 8 1/2 X 11 Inches. 20 PP. Near Fine. Item #2118
Amazing original Coca-Cola employee magazine for July-August 1986. The issue that introduced MAX HEADROOM as the new spokesman for Coca-Cola! Max was portrayed by actor Matt Frewer (Honey I Shrunk the Kids) and has since become one of the most iconic images / marketing campaigns of the 1980's. While Max actually made his debut in 1984, it was 1986 and "New Coke" that brought him to Coca-Cola dynasty. A very rare issue of Refresher USA, the magazine printed bi-monthly for Coke employees.