Cincinnati, OH: Kenner Products, 1985. First Edition, First Printing. Original wraps. 8 3/8 X 10 7/8 Inches. 78 PP. Near Fine. Item #1243
Original Kenner product catalog from arguably the most important year in toys during the 1980's. As Kenner had obtained the rights to Star Wars in 1977 (after most other toy manufacturers including MEGO passed on the rights) they were most certainly poised to dominate the 1980's - which they did. Prior to each yearly toy-fair in New York, toy manufacturing companies produced an ordering and informational catalog to distribute to buyers. Not only have these catalogs become highly collectible from the nostalgic aspect, but they serve as the original, complete document of the items produced. The "bibliography" of the toy-world! Catalogs such as this one have been long sought after by collectors of the vintage toys, but have been overlooked for the most part by serious paper collectors.
Contents include product details on a few very important toy lines: Care Bears, Strawberry Shortcake, Star Wars: The Power of the Force, DROIDS, Super Powers and Knight Rider among many others. Obviously, the highlight here is the Star Wars 16 page section that includes information on promotion that is taking place in 1985 to further the growth of the toy line. This promotion included the re-release of Return of the Jedi and the two "new" animated series - Droids and Ewoks. Slightest hint of wear to edges and corners. A spectacular copy. OCLC records "0" copies.