Three A's of Store Lighting: Attraction, Appraisal, Atmosphere
Cleveland, OH: Lamp Department: General Electric, 1946. First Edition. Original wraps. 5 1/2 X 8 1/4 Inches. 69 PP. "Seeing is the biggest thing in selling"... "Lighting is the most important controllable factor in seeing." Scarce original retail merchandising design book from the birth of the modern big-box retail store..... More