Advertising and Selling: Principles of Appeal and Response
New York: D. Appleton and Company, 1913. First Edition, First Printing. Hardcover. 5 1/4 X 7 3/4 Inches. 314 PP. Important early study of the psychology of advertising. Hollingworth served as the 36th President of the American Psychological Association and was an early pioneer of psychology and it's use in..... More